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Paid Advertising (PPC)

Turn your advertising budget into measurable results. We plan, launch, and optimise paid campaigns across Google, Meta, and other platforms to maximise your return on every euro spent.

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PPC Overview
What We Do

Performance-Driven Advertising

Pay-Per-Click advertising lets you reach your ideal audience at the exact moment they are ready to act. Unlike organic search, PPC delivers immediate visibility — but only generates returns when managed with precision.

At Yukves Tech Kft., we treat every campaign as a business investment. We define clear KPIs before launch, structure campaigns for maximum quality score, and optimise continuously to reduce wasted spend and increase conversions.

From Google Search and Shopping to Meta social ads and display networks, we manage the full paid media ecosystem — all under one transparent, data-backed strategy.

What's Included

Our PPC Services

We cover every stage of the paid advertising lifecycle — from first strategy to ongoing optimisation.

Google Search & Shopping

Intent-based campaigns targeting users actively searching for your products or services — the highest-converting traffic source in most industries.

Meta (Facebook & Instagram) Ads

Reach precisely defined audiences based on demographics, interests, and behaviour. Ideal for brand awareness, lead generation, and retargeting campaigns.

Retargeting Campaigns

Re-engage visitors who left without converting. We build custom audience segments and serve tailored ads across Google Display and social platforms.

Bid Strategy & Budget Control

We use smart bidding strategies aligned with your goals — whether that is maximising conversions, hitting a target CPA, or improving ROAS.

Ad Copy & Creative

We write compelling ad copy with strong calls to action, and advise on visual creative to improve click-through rates and quality scores.

Performance Reporting

Bi-weekly reports covering impressions, clicks, conversions, cost per conversion, ROAS, and trend analysis with clear recommendations.

Our Process

How We Run Campaigns

Every campaign follows a disciplined four-stage process.

01

Goals & Research

We define KPIs, analyse competitors' ad strategies, and identify the best platforms and audiences for your budget.

02

Campaign Build

Structured campaigns, ad groups, keyword lists, audience segments, and ad copy — all set up following best practices.

03

Launch & Monitor

We monitor campaigns daily during the initial period, catching anomalies early and adjusting bids and targeting in real time.

04

Optimise & Scale

Based on performance data, we prune underperforming keywords, scale winning ads, and test new approaches continuously.

Benefits

Why Invest in Paid Advertising

PPC delivers speed, control, and measurability that few other channels can match.

Immediate Visibility

Go live in days and appear at the top of search results before organic rankings have even begun.

Precise Targeting

Control exactly who sees your ads — by keyword, location, device, age, interest, and behaviour.

Full Budget Control

Set daily and monthly caps, adjust spend in real time, and never pay more than you planned.

Clear ROI Measurement

Every conversion, every cost, every return is tracked and reported — no guesswork about what is working.

Continuous Testing

Run A/B tests on copy, audiences, and landing pages to find what converts best and improve over time.

Scalable Growth

Once a campaign is profitable, scaling is as simple as increasing budget — without rebuilding from scratch.

FAQ

Common Questions

There is no universal minimum, but we generally recommend a media spend of at least €500–€1,000/month to generate meaningful data and results. For highly competitive industries or larger geographic targets, budgets will need to be higher. We will advise on realistic expectations based on your market during the initial consultation.
Our management fee is charged separately from your advertising media spend. The media budget goes directly to Google or Meta — you own the accounts. Our fee covers strategy, campaign setup, ongoing optimisation, and reporting. Exact fees depend on the scope and number of platforms managed.
For a new campaign, we typically need 5–10 working days to research, build, review with you, and launch. If you have existing campaigns, we can take over management within 2–3 days after an initial audit.
Absolutely. We always work within accounts that belong to you. If you ever decide to end the engagement, you retain full ownership of all campaign history, data, and assets. We believe your data should always be yours.

Ready to Drive More Conversions?

Let us review your current advertising setup and show you where the biggest opportunities lie.

Get a Free Campaign Review